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Product and brand management /

Mathur, U C.

Product and brand management / U C Mathur. - New Delhi : Excel Books , c2007. - xiii, 534p. : ill. ; 25 cm.

Includes index.

ISBN: 8174465499

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415.15 / .M54 2007

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