Principles and practice of marketing /
Jobber, David.
Principles and practice of marketing / David Jobber. - 4th ed. - London : McGraw-Hill, 2004. - xxxiv, 942 p. : col. ill. ; 25 cm.
Includes bibliographical references and index.
007710708X
94040494
Marketing.
HF5415 / .J5 2004
658.8
Principles and practice of marketing / David Jobber. - 4th ed. - London : McGraw-Hill, 2004. - xxxiv, 942 p. : col. ill. ; 25 cm.
Includes bibliographical references and index.
007710708X
94040494
Marketing.
HF5415 / .J5 2004
658.8