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Global marketing management /

Keegan, Warren J.

Global marketing management / Warren J. Keegan. - 4th ed. - New Delhi : Prentice Hall, c1989. - xvi, 783 p. : ill. ; 24 cm.

Includes index.

ISBN: 0133572455

LCCN: 2001016317

Subjects--Topical Terms:
Export marketing.--Management.
Export marketing.--Management.--Case studies.

LC Class. No.: HF1416 / .K44 1989

Dewey Class. No.: 658.8/48

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