eBrands :
Carpenter, Phil. 1967-
eBrands : building an Internet business at breakneck speed / Phil Carpenter. - Boston : Harvard Business School Press, c2000. - x, 301 p. ; 25 cm.
Includes bibliographical references index.
0875849296
99089360
Business names.
Brand name products.
Electronic commerce.
Internet.
HD69.B7 / C37 2000
658.8/4
eBrands : building an Internet business at breakneck speed / Phil Carpenter. - Boston : Harvard Business School Press, c2000. - x, 301 p. ; 25 cm.
Includes bibliographical references index.
0875849296
99089360
Business names.
Brand name products.
Electronic commerce.
Internet.
HD69.B7 / C37 2000
658.8/4