ProfitBrand :
Wreden, Nick.
ProfitBrand : how to increase the profitability, accountability & sustainability of brands / Profit brand Nick Wreden. - London ; Sterling, VA : Kogan Page, c2005. - vii, 240 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0749444657
2005001872
013064548 Uk
Brand name products.--Management.
Branding (Marketing).
Marketing.
Relationship marketing.
Customer relations.
HD69.B7 / W73 2005
658.8/27
ProfitBrand : how to increase the profitability, accountability & sustainability of brands / Profit brand Nick Wreden. - London ; Sterling, VA : Kogan Page, c2005. - vii, 240 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0749444657
2005001872
013064548 Uk
Brand name products.--Management.
Branding (Marketing).
Marketing.
Relationship marketing.
Customer relations.
HD69.B7 / W73 2005
658.8/27