Service marketing :
Bhattacharjee, C.
Service marketing : concepts, planning and implementation / C Bhattacharjee. - New Delhi : Excel Books , c2006. - viii, 696p. : ill. ; 28 cm.
Includes bibliographical references and index.
8174464778
Marketing.
HD9987.B63 / B48 2006
Service marketing : concepts, planning and implementation / C Bhattacharjee. - New Delhi : Excel Books , c2006. - viii, 696p. : ill. ; 28 cm.
Includes bibliographical references and index.
8174464778
Marketing.
HD9987.B63 / B48 2006