Going for broke :
Moritz, Michael.
Going for broke : Lee Iacocca's battle to save Chrysler / Michael Moritz and Barrett Seaman. - Garden City, N.Y. : Anchor Press/Doubleday, 1984. - viii, 350 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0385193696
83020826
Marketing
HD9710.U54 / C47 1984
338.7/6292/0973
Going for broke : Lee Iacocca's battle to save Chrysler / Michael Moritz and Barrett Seaman. - Garden City, N.Y. : Anchor Press/Doubleday, 1984. - viii, 350 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0385193696
83020826
Marketing
HD9710.U54 / C47 1984
338.7/6292/0973