International and global marketing :
International and global marketing : concepts and cases /
International & global marketing
[edited by] Taylor W. Meloan, John L. Graham.
- 2nd ed.
- Boston, Mass. : Irwin/McGraw Hill, c1997.
- xvi, 439 p. : ill. ; 24 cm.
- The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references.
0256218943
97005424
Export marketing.
Export marketing--Case studies.
HF1416 / .I54 1997
658.8/48
Includes bibliographical references.
0256218943
97005424
Export marketing.
Export marketing--Case studies.
HF1416 / .I54 1997
658.8/48