Global marketing :
Johansson, Johny K.
Global marketing : foreign entry, local marketing, & global management / Johny K. Johansson. - 4th - Boston : McGraw-Hill, 2003. - xvi, 647 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
0071244549
Global marketing.
HF1416 / .J63 2003
Global marketing : foreign entry, local marketing, & global management / Johny K. Johansson. - 4th - Boston : McGraw-Hill, 2003. - xvi, 647 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
0071244549
Global marketing.
HF1416 / .J63 2003