Marketing insights from A to Z :
Kotler, Philip.
Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler. - Hoboken, N.J. : John Wiley & Sons, c2003. - xviii, 206 p. ; 24 cm.
Includes bibliographical references (p. 189-193) and index.
0471268674
2002014903
Marketing.
HF5415 / .K63127 2003
658.8
Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler. - Hoboken, N.J. : John Wiley & Sons, c2003. - xviii, 206 p. ; 24 cm.
Includes bibliographical references (p. 189-193) and index.
0471268674
2002014903
Marketing.
HF5415 / .K63127 2003
658.8