Commitment-led marketing :
Hofmeyr, J. H., M.A.
Commitment-led marketing : the key to brand profits is in the customer's mind / Jan Hofmeyr and Butch Rice. - Chichester : Wiley, c2000. - xiv, 306 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0471495743
2001281572
Marketing--Psychological aspects.
Consumer behavior.
Customer loyalty.
Brand choice.
Brand loyalty.
HF5415.32 / .H633 2000
Commitment-led marketing : the key to brand profits is in the customer's mind / Jan Hofmeyr and Butch Rice. - Chichester : Wiley, c2000. - xiv, 306 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0471495743
2001281572
Marketing--Psychological aspects.
Consumer behavior.
Customer loyalty.
Brand choice.
Brand loyalty.
HF5415.32 / .H633 2000