Marketing to rural consumers :
Marketing to rural consumers : understanding and tapping the rural market potential /
edited by Sanal Kumar Velayudhan, Guda Sridhar.
- 1st ed.
- New Delhi : Excel Books, c2009.
- vii, 365 p. : ill. ; 24 cm.
Includes statistical tables.
Includes bibliographical references.
Contributed articles presented at the conference on Marketing to Rural Consumers--Understanding and Tapping the Marketing Potential, held at IIM, Kozhikode in April 2008.
9788174467201
Library of Congress -- New Delhi Overseas Office Rs400.00
2009346411
Farm produce--Marketing--India--Congresses.
Farmers as consumers--India--Congresses.
Rural development--India--Congresses.
HF 5415 / .V45 2009
338.10954
Includes statistical tables.
Includes bibliographical references.
Contributed articles presented at the conference on Marketing to Rural Consumers--Understanding and Tapping the Marketing Potential, held at IIM, Kozhikode in April 2008.
9788174467201
Library of Congress -- New Delhi Overseas Office Rs400.00
2009346411
Farm produce--Marketing--India--Congresses.
Farmers as consumers--India--Congresses.
Rural development--India--Congresses.
HF 5415 / .V45 2009
338.10954