Will & vision :
Tellis, Gerard J.,
Will & vision : how latecomers grow to dominate markets / Will and vision Gerard J. Tellis and Peter N. Golder. - New delhi : McGraw-Hill, c2002. - xviii, 340 p. : ill. ; 23 cm.
Includes bibliographical references (p. [315]-330) and index.
007137549X
2001044001
Marketing--United States.
Brand name products--United States.
HF5415.1 / .T45 2002
658.8/00973
Will & vision : how latecomers grow to dominate markets / Will and vision Gerard J. Tellis and Peter N. Golder. - New delhi : McGraw-Hill, c2002. - xviii, 340 p. : ill. ; 23 cm.
Includes bibliographical references (p. [315]-330) and index.
007137549X
2001044001
Marketing--United States.
Brand name products--United States.
HF5415.1 / .T45 2002
658.8/00973