The fundamentals and practice of marketing /
Wilmshurst, John.
The fundamentals and practice of marketing / John Wilmshurst. - 3rd ed. - London ; Boston : Butterworth-Heinmann, 1995. - viii, 324 p. : ill. ; 24 cm.
Includes bibliographies and index.
0750609974
95163576
Marketing.
HF5415 / .W5476 1995
658.8
The fundamentals and practice of marketing / John Wilmshurst. - 3rd ed. - London ; Boston : Butterworth-Heinmann, 1995. - viii, 324 p. : ill. ; 24 cm.
Includes bibliographies and index.
0750609974
95163576
Marketing.
HF5415 / .W5476 1995
658.8