Customer behaviour :
Sheth, Jagdish N.
Customer behaviour : A managerial perspective / Sheth Mittal, Banwari Mittal. - 2nd - Australia : Thomson South- Western, c2003. - xix, 487p. : ill. ; 26cm.
Includes bibliographic references.
9812435042
HF5414.32 / .S 54 2003
Customer behaviour : A managerial perspective / Sheth Mittal, Banwari Mittal. - 2nd - Australia : Thomson South- Western, c2003. - xix, 487p. : ill. ; 26cm.
Includes bibliographic references.
9812435042
HF5414.32 / .S 54 2003