Competitive retail marketing :
Collins, Andrew, 1948-
Competitive retail marketing : dynamic strategies for winning and keeping customers / Andrew Collins. - London ; New York : McGraw-Hill, c1992. - xix, 229 p. : ill. ; 24 cm. - McGraw-Hill marketing for professionals .
Includes bibliographical references and index.
0077075676 £24.95
91028123
Retail trade.
Marketing.
HF5429 / .C577 1991
658.8/7
Competitive retail marketing : dynamic strategies for winning and keeping customers / Andrew Collins. - London ; New York : McGraw-Hill, c1992. - xix, 229 p. : ill. ; 24 cm. - McGraw-Hill marketing for professionals .
Includes bibliographical references and index.
0077075676 £24.95
91028123
Retail trade.
Marketing.
HF5429 / .C577 1991
658.8/7