Marketing for hospitality and tourism /
Kotler, Philip.
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. - New Delhi : Pearson Education, c1996. - xvii, 893 p. : ill. ; 27 cm.
Includes bibliographical references and index.
8129705095
95040868
Hospitality industry--Marketing.
Tourism--Marketing.
TX911.3 .M3 / K68 1996
647.94/068/8
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. - New Delhi : Pearson Education, c1996. - xvii, 893 p. : ill. ; 27 cm.
Includes bibliographical references and index.
8129705095
95040868
Hospitality industry--Marketing.
Tourism--Marketing.
TX911.3 .M3 / K68 1996
647.94/068/8