The Weather Channel :
Batten, Frank.
The Weather Channel : the improbable rise of a media phenomenon / Frank Batten with Jeffrey L. Cruikshank. - Boston, Mass. : Harvard Business School Press, 2002. - xi, 276 p. : ill. ; 24 cm.
Includes index.
1578515599 (alk. paper)
Television weathercasting
QC877.5 / .B38 2002
The Weather Channel : the improbable rise of a media phenomenon / Frank Batten with Jeffrey L. Cruikshank. - Boston, Mass. : Harvard Business School Press, 2002. - xi, 276 p. : ill. ; 24 cm.
Includes index.
1578515599 (alk. paper)
Television weathercasting
QC877.5 / .B38 2002