Insurance and behavioral economics :
Kunreuther, Howard.
Insurance and behavioral economics : improving decisions in the most misunderstood industry / Insurance & behavioral economics Howard C. Kunreuther, Mark V. Pauly, Stacey McMorrow. - Cambridge : Cambridge University Press, 2013. - xii, 329 p. : ill. ; 24 cm
Includes bibliographical references (pages 295-307) and indexes.
9780521845724 9780521608268
2012006486
Risk (Insurance)
Insurance--Decision making.
Consumer behavior.
BUSINESS & ECONOMICS / Labor.
HG8054.5 / .K858 2013
368
Insurance and behavioral economics : improving decisions in the most misunderstood industry / Insurance & behavioral economics Howard C. Kunreuther, Mark V. Pauly, Stacey McMorrow. - Cambridge : Cambridge University Press, 2013. - xii, 329 p. : ill. ; 24 cm
Includes bibliographical references (pages 295-307) and indexes.
9780521845724 9780521608268
2012006486
Risk (Insurance)
Insurance--Decision making.
Consumer behavior.
BUSINESS & ECONOMICS / Labor.
HG8054.5 / .K858 2013
368