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Essentials of Marketing Communications /

Blythe, Jim

Essentials of Marketing Communications / - 3rd ed. - England : Pearson Education Ltd., c2006. - 332 p. : Ill.; 24 cm.

include index.

ISBN: 9780273702054

Subjects--Topical Terms:
Marketing Communications

LC Class. No.: HF5415 / .B485 2006

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