An assessment of how market positioning strategies affect customer retention /
Njuguna, John Ndungu.
An assessment of how market positioning strategies affect customer retention / John Njuguna Ndungu. - Nairobi : KCA University, 2010. - ix, 73p. : ill. ; 29 cm. - A research project submitted in partial fulfillment for the final year research for bachelor of commerce degree for KCA University. .
Includes bibliographical references.
Entrepreurship.
Customer relationship.
COM / 359/10
An assessment of how market positioning strategies affect customer retention / John Njuguna Ndungu. - Nairobi : KCA University, 2010. - ix, 73p. : ill. ; 29 cm. - A research project submitted in partial fulfillment for the final year research for bachelor of commerce degree for KCA University. .
Includes bibliographical references.
Entrepreurship.
Customer relationship.
COM / 359/10