Strategic marketing /
Cravens, David W.
Strategic marketing / David W. Cravens, Nigel F. Piercy. - 8th ed. - Boston : McGraw-Hill Irwin, c2006. - xvii, 726 p. : ill., map ; 27 cm.
Includes bibliographical references and indexes.
0071244328
2007049708
Marketing--Decision making.
Marketing--Management.
Marketing--Management--Case studies.
HF5415.135 / .C8673 2006
Strategic marketing / David W. Cravens, Nigel F. Piercy. - 8th ed. - Boston : McGraw-Hill Irwin, c2006. - xvii, 726 p. : ill., map ; 27 cm.
Includes bibliographical references and indexes.
0071244328
2007049708
Marketing--Decision making.
Marketing--Management.
Marketing--Management--Case studies.
HF5415.135 / .C8673 2006