The power of customer misbehavior :
Fisher, Michael.
The power of customer misbehavior : drive growth and innovation by learning from your customers / Michael Fisher, Martin Abbott, Kalle Lyytinen. - London : Palgrave Macmillan, 2014. - vii, 192 p. : ill. ; 23 cm.
Includes bibliographical references (pages 162-184) and index.
9781137348913
2014000638
Consumer behavior.
Marketing.
Customer relations--Management.
HF5415.32 / .L99 2014
658.8/342
The power of customer misbehavior : drive growth and innovation by learning from your customers / Michael Fisher, Martin Abbott, Kalle Lyytinen. - London : Palgrave Macmillan, 2014. - vii, 192 p. : ill. ; 23 cm.
Includes bibliographical references (pages 162-184) and index.
9781137348913
2014000638
Consumer behavior.
Marketing.
Customer relations--Management.
HF5415.32 / .L99 2014
658.8/342