Using qualitative research in advertising :
Using qualitative research in advertising : strategies, techniques, and applications /
Margaret A. Morrison ... [et al.].
- 2nd ed.
- Thousand Oaks, Calif. : SAGE, c2012.
- xv, 218 p. : ill. ; 23 cm.
Includes bibliographical references and index.
9781412987240
2011024469
015904055 Uk
Advertising--Research.
Marketing research--Methodology.
Qualitative research.
HF5814 / .U78 2012
659.1072
Includes bibliographical references and index.
9781412987240
2011024469
015904055 Uk
Advertising--Research.
Marketing research--Methodology.
Qualitative research.
HF5814 / .U78 2012
659.1072