An analysis of the impact of billboard advertising on customer attraction in the telecommunication sector :
Njai Fidelis Wanjiku
An analysis of the impact of billboard advertising on customer attraction in the telecommunication sector : a case study of Safaricom, Nairobi / Fidelis Wanjiku Njai - Nairobi: KCA University; 2010. - x, 53 p. : ill. ; 29cm. - A research project submitted in partial fulfillment of the requirement for the final year research project of the bachelor of commerce degree programme KCA Univesity. .
Includes bibliographical references.
Advertising
COM / 781/11
An analysis of the impact of billboard advertising on customer attraction in the telecommunication sector : a case study of Safaricom, Nairobi / Fidelis Wanjiku Njai - Nairobi: KCA University; 2010. - x, 53 p. : ill. ; 29cm. - A research project submitted in partial fulfillment of the requirement for the final year research project of the bachelor of commerce degree programme KCA Univesity. .
Includes bibliographical references.
Advertising
COM / 781/11