Analysis of marketing strategies adopted by banks :
Nduguyah, Mirriam Wanja.
Analysis of marketing strategies adopted by banks : a case study of Co-operative Bank of Kenya Limited / Mirriam Wanja Nduguyah. - Nairobi : KCA University, 2011. - vii, 41 p. : ill. ; 29 cm. - A research project submitted in partial fulfillment of the requirement for the final year of the Bachelor of Commerce degree at KCA University. .
Marketing strategies.
COM / 718/11
Analysis of marketing strategies adopted by banks : a case study of Co-operative Bank of Kenya Limited / Mirriam Wanja Nduguyah. - Nairobi : KCA University, 2011. - vii, 41 p. : ill. ; 29 cm. - A research project submitted in partial fulfillment of the requirement for the final year of the Bachelor of Commerce degree at KCA University. .
Marketing strategies.
COM / 718/11