Global marketing :
Hollensen, Svend.
Global marketing : a decision-oriented approach / Svend Hollensen. - 6th ed. - Harlow : Pearson, 2014. - xiv, 792 p. : ill. : 27 cm.
Includes index.
9780273773160
2013033209
Export marketing.
Export marketing--Case studies.
HF1416 / .H65 2014
658.8/4
Global marketing : a decision-oriented approach / Svend Hollensen. - 6th ed. - Harlow : Pearson, 2014. - xiv, 792 p. : ill. : 27 cm.
Includes index.
9780273773160
2013033209
Export marketing.
Export marketing--Case studies.
HF1416 / .H65 2014
658.8/4