Customer behaviour :
Mooij, Marieke De.
Customer behaviour : consequences for global marketing and advertising / Marieke de Mooij. - Los Angeles : SAGE, c2011. - xv, 403 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9781412979900
2003390681
Consumer behavior.
HF5415.33 / .M33 2011
Customer behaviour : consequences for global marketing and advertising / Marieke de Mooij. - Los Angeles : SAGE, c2011. - xv, 403 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9781412979900
2003390681
Consumer behavior.
HF5415.33 / .M33 2011