Consumer behaviour :
East, Robert, 1940-
Consumer behaviour : applications in marketing / Robert East, Malcolm Wright, and Marc Vanhuele. - 2nd ed. - London : SAGE, 2013. - 337 p. : ill. ; 24 cm.
Previous ed.: 2008.
Includes bibliographical references and indexes.
9781446211229 (hbk.) 1446211223 (hbk.) 9781446211236 (pbk.) 1446211231 (pbk.) 9781446263921 (pbk.) 1446263924 (pbk.)
2012940757
GBB252743 bnb GBB299755 bnb
016095127 Uk 016182376 Uk
Consumer behavior.
Consumer behavior--Psychological aspects.
Consumer behavior--Social aspects.
HF5415.32 / .E274 2013
658.8342
Consumer behaviour : applications in marketing / Robert East, Malcolm Wright, and Marc Vanhuele. - 2nd ed. - London : SAGE, 2013. - 337 p. : ill. ; 24 cm.
Previous ed.: 2008.
Includes bibliographical references and indexes.
9781446211229 (hbk.) 1446211223 (hbk.) 9781446211236 (pbk.) 1446211231 (pbk.) 9781446263921 (pbk.) 1446263924 (pbk.)
2012940757
GBB252743 bnb GBB299755 bnb
016095127 Uk 016182376 Uk
Consumer behavior.
Consumer behavior--Psychological aspects.
Consumer behavior--Social aspects.
HF5415.32 / .E274 2013
658.8342