The impact of customer relationship management strategies on customer loyalty /
Mwirigi,Gituma James.
The impact of customer relationship management strategies on customer loyalty / A case study of kenya airways. Mwirigi Gituma James. - Nairobi : KCA University, 2010. - x, 57 p. : ill. ; 29 cm. - Submitted in partial fulfilment of the requirements for the final year research project for barchelor of commerce .
Includes bibliographical rfeferences.
Customer relationship management.
COM / 417/10
The impact of customer relationship management strategies on customer loyalty / A case study of kenya airways. Mwirigi Gituma James. - Nairobi : KCA University, 2010. - x, 57 p. : ill. ; 29 cm. - Submitted in partial fulfilment of the requirements for the final year research project for barchelor of commerce .
Includes bibliographical rfeferences.
Customer relationship management.
COM / 417/10