Storytelling in organizations :
Thier, Karin
Storytelling in organizations : a narrative approach to change, brand, project and knowledge management / Karin, Thier - New York : Springer, 2018. - xi, 119 p. : ill. ; 23 cm.
Includes bibliographical references and index.
9783662563823
2004051873
Communication in management.
Communication in organizations.
Storytelling.
Corporate culture.
HD30.3 / .T347 2018
Storytelling in organizations : a narrative approach to change, brand, project and knowledge management / Karin, Thier - New York : Springer, 2018. - xi, 119 p. : ill. ; 23 cm.
Includes bibliographical references and index.
9783662563823
2004051873
Communication in management.
Communication in organizations.
Storytelling.
Corporate culture.
HD30.3 / .T347 2018