Essentials of strategic management /
Hill, Charles W. L.
Essentials of strategic management / Charles W. L. Hill. - 3rd edition - Mason, Ohio: Cengage Learning, 2012. - (various pagings) : color illustrations ; 26 cm.
Includes bibliographical references and index.
"Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the "business model" concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. Its high-quality case program examines small, medium, and large companies--both domestic and international--so that students gain practice putting chapter concepts into action. "--Publisher.
9781111525194
2011925165
Strategic planning.
HD30.28 / .H528 2012
Essentials of strategic management / Charles W. L. Hill. - 3rd edition - Mason, Ohio: Cengage Learning, 2012. - (various pagings) : color illustrations ; 26 cm.
Includes bibliographical references and index.
"Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the "business model" concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. Its high-quality case program examines small, medium, and large companies--both domestic and international--so that students gain practice putting chapter concepts into action. "--Publisher.
9781111525194
2011925165
Strategic planning.
HD30.28 / .H528 2012