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Global brand strategy :

Steenkamp, Jan-Benedict.

Global brand strategy : world-wise marketing in the age of branding / Jan-Benedict Steenkamp. - London : Palgrave Macmillan, 2017. - xxiv, 319 pages : illustrations ; 22 cm.

Includes bibliographical references and index.

ISBN: 9781349949939

LCCN: 2016955973

Subjects--Topical Terms:
Brand name products--Planning.
Branding (Marketing)
Brand name products--Management.
Export marketing.
Brand name products--Management.
Brand name products--Planning.
Branding (Marketing)
Export marketing.

LC Class. No.: HD69.B7 / S74 2017

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