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International business strategy: rethinking the foundations of global corporate success

Verbeke, Alain | Lee Ian

International business strategy: rethinking the foundations of global corporate success / Alain Verbeke & Ian Lee - 3rd ed. - Cambridge : Cambridge University Press, c2022. - xxiii, 492 p. : ill. ; 25 cm

Includes bibliographic references and index

9781108738378


International business enterprises -- Management | International business enterprises -- Management -- Case studies | Strategic planning | Strategic planning -- Case studies | BUSINESS & ECONOMICS / International / General

HD62.4 / .V466 2022

658 / .4/092
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