Brand management : mastering research, theory and practice /
Heding, Tilde
Brand management : mastering research, theory and practice / Tilde heding, Charlotte F. Knudtzen, Mogens Bjerre - 3rd ed. - London : Routledge Taylor & Francis group ; 2020. - xiv, 323 p. : ill. ; 24 cm.
Includes indexes
9780367172572 9780367172589
015262086 Uk
Brand name products--Management.
Branding (Marketing)
HD69 / .B7 H43 2020
658.8/27
Brand management : mastering research, theory and practice / Tilde heding, Charlotte F. Knudtzen, Mogens Bjerre - 3rd ed. - London : Routledge Taylor & Francis group ; 2020. - xiv, 323 p. : ill. ; 24 cm.
Includes indexes
9780367172572 9780367172589
015262086 Uk
Brand name products--Management.
Branding (Marketing)
HD69 / .B7 H43 2020
658.8/27