The KCAU Library

Behavioral finance : understanding the social, cognitive, and economic debates /

Burton, Edwin T.

Behavioral finance : understanding the social, cognitive, and economic debates / Edwin T. Burton, Sunit N. Shah. - New Jersey : Wiley, 2013. - xii, 242 pages : illustrations ; 24 cm. - Wiley finance series .

Includes bibliographical references and index.

9781118300190

2012041904


Investments--Psychological aspects.
Capital market--Psychological aspects.
Decision making.

HG4521 / .B837 2013
KCAU Library,
KCA University ,
Thika Road Ruaraka
P. O. Box 56808 – 00200 Nairobi, Kenya

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