The KCAU Library

Formulation, implementation, and control of competitive strategy /

Pearce, John A.

Formulation, implementation, and control of competitive strategy / John A. Pearce II, Richard B. Robinson, Jr. - 6th ed. - Boston : McGraw-Hill Irwin, 1997. - xxiii, 415p. : ill. (some col.) ; 26 cm.

Includes bibliographical references and indexes.

0256216606

2007052592


Strategic planning.
Strategic planning--Case studies.

HD30.28 / .P3385 1997

658.4/012
KCAU Library,
KCA University ,
Thika Road Ruaraka
P. O. Box 56808 – 00200 Nairobi, Kenya

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