Principles of marketing /
Kotler, Philip
Principles of marketing / Philip Kotler, Gary Armstrong - 12th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2008. - xxii, 599 p. : ill. (chiefly col.) ; 29 cm.
Includes bibliographical references and index.
9780132290026
2008003309
Marketing.
HF5415 / .K636 2008
658.8
Principles of marketing / Philip Kotler, Gary Armstrong - 12th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2008. - xxii, 599 p. : ill. (chiefly col.) ; 29 cm.
Includes bibliographical references and index.
9780132290026
2008003309
Marketing.
HF5415 / .K636 2008
658.8