Marketing :
Kotler, Philip
Marketing : an introduction / Phil Kotler & Gary Armstrong - 4th ed. - Upper Saddle River, N.J. : Prentice Hall, 1996. - xxix, 585 p. : col.ill, ; 26 cm.
K
Includes bibliographical references and index.
0132527103
2005027193
Marketing.
HF5415 / .K625 1996
658.8
Marketing : an introduction / Phil Kotler & Gary Armstrong - 4th ed. - Upper Saddle River, N.J. : Prentice Hall, 1996. - xxix, 585 p. : col.ill, ; 26 cm.
K
Includes bibliographical references and index.
0132527103
2005027193
Marketing.
HF5415 / .K625 1996
658.8