The KCAU Library

Applications in basic marketing

Perreault, William D

Applications in basic marketing Clippings from the popular business press William, D Perreault & E. Jerome McCarthy - Boston : McGraw-hill / Irwin, c2001 - ix,231 p. : ill. ; 26 cm. - Annual - 1990-

"Clippings from the popular business press."

Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.

0075610337

1099-5579 = Applications in basic marketing

sn 92028178


Marketing--Periodicals.
Marketing--Management--Periodicals.
Marketing--Périodiques.
Marketing--Coupures de presse--Périodiques.
Marketing.

HF5415 / .M378 2001

658.8/005
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