Integrated advertising, promotion, and marketing communications /
Clow, Kenneth E.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald E. Baack. - 2nd ed. - New Delhi : Prentice-Hall, c2004. - xxvii, 538 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
8120324501
Communication in marketing.
Advertising.
HF5415.123 / .C58 2004
659.1
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald E. Baack. - 2nd ed. - New Delhi : Prentice-Hall, c2004. - xxvii, 538 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
8120324501
Communication in marketing.
Advertising.
HF5415.123 / .C58 2004
659.1