The media of mass communication /
Vivian, John.
The media of mass communication / John Vivian. - 5th ed. - Boston : Allyn and Bacon, 1998. - xvii, 524 p. : ill. (some col.) ; 28 cm.
Includes bibliographical references and index.
0205287395
2012001324
Mass media.
Mass media.--Technological innovations.
Mass media.--Social aspects.
Communication.--Technological innovations.
Mass media and culture.
P90 / .V53 1998
302.23
The media of mass communication / John Vivian. - 5th ed. - Boston : Allyn and Bacon, 1998. - xvii, 524 p. : ill. (some col.) ; 28 cm.
Includes bibliographical references and index.
0205287395
2012001324
Mass media.
Mass media.--Technological innovations.
Mass media.--Social aspects.
Communication.--Technological innovations.
Mass media and culture.
P90 / .V53 1998
302.23