The KCAU Library

The media of mass communication /

Vivian, John.

The media of mass communication / John Vivian. - 5th ed. - Boston : Allyn and Bacon, 1998. - xvii, 524 p. : ill. (some col.) ; 28 cm.

Includes bibliographical references and index.

0205287395

2012001324


Mass media.
Mass media.--Technological innovations.
Mass media.--Social aspects.
Communication.--Technological innovations.
Mass media and culture.

P90 / .V53 1998

302.23
KCAU Library,
KCA University ,
Thika Road Ruaraka
P. O. Box 56808 – 00200 Nairobi, Kenya

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