The marketing plan :
Luther, William M.
The marketing plan : how to prepare and implement it / William M. Luther. - 3rd ed. - New York : AMACOM, 2001. - xviii, 318 p. : ill. ; 23 cm.
Includes index.
0814471013
2001022859
Marketing.
HF5415 / .L83 2001
658.8/02
The marketing plan : how to prepare and implement it / William M. Luther. - 3rd ed. - New York : AMACOM, 2001. - xviii, 318 p. : ill. ; 23 cm.
Includes index.
0814471013
2001022859
Marketing.
HF5415 / .L83 2001
658.8/02