Principles and practice of marketing /
Jobber, David.
Principles and practice of marketing / David Jobber. - 2nd ed. - Berkshire : McGraw-Hill Publishing company, c1998. - xvii, 711 p. : ill. (col.) ; 25 cm.
Includes indexes.
0077094352
Marketing.
HF5415 / .J5 1998
Principles and practice of marketing / David Jobber. - 2nd ed. - Berkshire : McGraw-Hill Publishing company, c1998. - xvii, 711 p. : ill. (col.) ; 25 cm.
Includes indexes.
0077094352
Marketing.
HF5415 / .J5 1998