Product management :
Sharma, Mayank.
Product management : Product lifecycles and competitive marketing strategy / Mayank Sharma. - New Delhi : Global India Publications Pvt Ltd., c2009. - v, 310 p. : 21 cm.
Includes bibliographical references and index.
9789380228044
Management.
Marketing--Products.
HF5415.15 / .S5 2009
Product management : Product lifecycles and competitive marketing strategy / Mayank Sharma. - New Delhi : Global India Publications Pvt Ltd., c2009. - v, 310 p. : 21 cm.
Includes bibliographical references and index.
9789380228044
Management.
Marketing--Products.
HF5415.15 / .S5 2009