Effective promotional planning for e-Business /
Ace, Cathy.
Effective promotional planning for e-Business / Cathy Ace. - Oxford : Butterworth-Heinemann, 2002. - 290 p. : ill. ; 24 cm.
Published in association with the Chartered Institute of Marketing. Includes index.
0750652683
GBA1-Y7561
Marketing.
Electronic commerce.--Marketing.
HF5438.5 / .A27 2002
658.8402854678
Effective promotional planning for e-Business / Cathy Ace. - Oxford : Butterworth-Heinemann, 2002. - 290 p. : ill. ; 24 cm.
Published in association with the Chartered Institute of Marketing. Includes index.
0750652683
GBA1-Y7561
Marketing.
Electronic commerce.--Marketing.
HF5438.5 / .A27 2002
658.8402854678