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Advertising Management : concepts and cases /

Mohan, Manendra.

Advertising Management : concepts and cases / Mohan Manendra - New Delhi : Tata McGraw Hill, c1989 - xi, 418 p . : ill. ; 23 cm .

Includes index

ISBN: 9780074517802 0074517805

Subjects--Topical Terms:
Advertising
Marketing

LC Class. No.: HF 5823 / .M6 1989

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