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Services marketing :

Baron, Steve

Services marketing : text and cases / Steve Baron, Kim Harris - 2nd ed. - New York, NY : Palgrave, 2003. - xv, 291 p. : ill. ; 24 cm.

Includes index.

ISBN: 1403937028 0230520936

LCCN: 2008046589

Nat. Bib. No.: GBA8A9118 bnb

Nat. Bib. Agency Control No.: 014753891 Uk

Subjects--Topical Terms:
Service industries--Marketing.
Service industries--Marketing--Case studies.

LC Class. No.: HF5415.13 / .B327 2003

Dewey Class. No.: 658.8

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