Principles of services marketing /
Palmer, Adrian.
Principles of services marketing / Adrian Palmer. - 3th ed. - New York : McGraw-Hill Education, c2001. - xvi, 516 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0077097483
Marketing.--Management
Service industries.--Marketing
HF5415.12 / .P3242 2001
Principles of services marketing / Adrian Palmer. - 3th ed. - New York : McGraw-Hill Education, c2001. - xvi, 516 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0077097483
Marketing.--Management
Service industries.--Marketing
HF5415.12 / .P3242 2001