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Relationship marketing and customer relationship management /

Relationship marketing and customer relationship management / edited by Annekie Brink & Adele Berndt - Lansdowne : JUTA, 2008. - 216 p. : ill. ; 24 cm.

includes bibliographical references and index

ISBN: 9780702177392

Subjects--Topical Terms:
Relationship marketing

LC Class. No.: HF5415.13 / .B75 2008

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